For many people, creativity is not the first thing that comes to mind when they think of being an entrepreneur. The entrepreneur is often wrongly pictured as the loner who spends all day crunching numbers and chasing the big bucks. While money may be important to entrepreneurs, it is not everything. Successful start-ups take tons of inspiration, innovation, and creativity. If you are thinking about starting a business, but have not fully embraced the idea of being a “creative”, here are a few reasons why creativity is just what the doctor ordered for you to be wildly successful.
1. Creativity is Adaptability
As an entrepreneur, it is easy to be too focused on the original plan, instead of letting it flow naturally. Sometimes the first plan is not always the best one. While it is great to have vision, be careful not to get so caught up in your plan, that you forget to adapt and innovate to the changes taking place around you, or simply refuse to. One of the best ways to avoid getting stuck in a rut is to channel your creativity. Allowing creativity to guide you can make it easier to get your start-up going. Changes are bound to occur from the very start of your business. If you want to stay ahead of the game every step of the way, get those creative juices flowing!
2. Creative People Have Better Ideas
Creativity is what drives the people who create products and services that really shock the world. Who would have ever dreamed of cell-phones, airplanes, or even cars? That is not to say you have to be the next Steve Jobs. Creativity is all about thinking differently than the others in your industry. As an entrepreneur, your success is based on your ability to find a need or a problem, and solve it in a better way than your competition.
3. Be Different
If you are doing the same thing as your competition, who is going to pay attention to yous start up? Even if your product or service is very niche, customers likely will not switch from the brand they currently use unless there is something unique or different about you. As an entrepreneur, it can be tough to break through the brand loyalty that your target audience has to your competition. By allowing creativity to lead you, you will easily be able to come up with an offer than can not refuse or a unique feature or benefit that your competition does not offer.
4. Creativity Carries You Long-Term
Do not confuse creativity with inspiration. Inspiration is necessary, but it is fleeting. Creativity is what carries the idea to completion. When problems arise, it is your creativity that eases your frustration and helps you overcome those obstacles. This is especially true in art. An artist may be inspired to paint something, but it is his creativity that allows him to complete the work, innovate along the way, and work through any bugs that come up. In a sense, entrepreneurship is your art. Creativity is the nurturer of it.
For many people, creativity is not the first thing that comes to mind when they think of being an entrepreneur. The entrepreneur is often wrongly pictured as the loner who spends all day crunching numbers and chasing the big bucks. While money may be important to entrepreneurs, it is not everything. Successful start-ups take tons of inspiration, innovation, and creativity. If you are thinking about starting a business, but have not fully embraced the idea of being a "creative", here are a few reasons why creativity is just what the doctor ordered for you to be wildly successful.
1. Creativity is Adaptability
As an entrepreneur, it is easy to be too focused on the original plan, instead of letting it flow naturally. Sometimes the first plan is not always the best one. While it is great to have vision, be careful not to get so caught up in your plan, that you forget to adapt and innovate to the changes taking place around you, or simply refuse to. One of the best ways to avoid getting stuck in a rut is to channel your creativity. Allowing creativity to guide you can make it easier to get your start-up going. Changes are bound to occur from the very start of your business. If you want to stay ahead of the game every step of the way, get those creative juices flowing!
2. Creative People Have Better Ideas
Creativity is what drives the people who create products and services that really shock the world. Who would have ever dreamed of cell-phones, airplanes, or even cars? That is not to say you have to be the next Steve Jobs. Creativity is all about thinking differently than the others in your industry. As an entrepreneur, your success is based on your ability to find a need or a problem, and solve it in a better way than your competition.
3. Be Different
If you are doing the same thing as your competition, who is going to pay attention to yous start up? Even if your product or service is very niche, customers likely will not switch from the brand they currently use unless there is something unique or different about you. As an entrepreneur, it can be tough to break through the brand loyalty that your target audience has to your competition. By allowing creativity to lead you, you will easily be able to come up with an offer than can not refuse or a unique feature or benefit that your competition does not offer.
4. Creativity Carries You Long-Term
Do not confuse creativity with inspiration. Inspiration is necessary, but it is fleeting. Creativity is what carries the idea to completion. When problems arise, it is your creativity that eases your frustration and helps you overcome those obstacles. This is especially true in art. An artist may be inspired to paint something, but it is his creativity that allows him to complete the work, innovate along the way, and work through any bugs that come up. In a sense, entrepreneurship is your art. Creativity is the nurturer of it.